Altern Marketing, LLC 401(k) Review & Grade
Golden Hippo Retirement Plan
Woodland Hills, CARetail Trade1,480 active participantsPlan year 2024✓ Auto-enroll
Estimate from the plan's Form 5500 filing · How we grade
$1,798Employer $ per active participant
$4,337Employee $ saved per active participant
0.53%Direct admin cost, % of plan assets
$40.9MNet plan assets, end of year
$21,861Average balance per account
Score breakdown
- Employer generosity40.8 / 5082th percentile for employer $ per participant
- Low cost5.3 / 2521th percentile for low admin cost vs. same-size plans
- Employee saving10.7 / 1571th percentile for employee $ per participant
- Plan features10 / 10Auto-enrollment, Default investment
Total score67 / 100 · Grade B
This plan vs. peers
Peers: Retail Trade plans with 500–2,499 active participants (719 plans).
| Measure | Percentile |
|---|---|
| Employer $ per participant | 82th |
| Lower admin cost | 21th |
| Employee saving | 71th |
| Peers that auto-enroll | 48% |
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Red flags from the filing
No red flags were reported on this filing's compliance questions.
What to do if you're in this plan
- Altern Marketing put in about $1,798 per active participant, more than the typical peer ($743). Contribute at least enough to collect the full match. Skipping it leaves part of your pay on the table.
- The filing shows total dollars, not the match formula. Ask HR for the Summary Plan Description so you know the exact match and vesting schedule.
- Direct plan expenses (0.53% of assets) are well above similar-size plans (0.23%). Check your annual fee disclosure, choose low-cost index funds if you can, and think about whether savings beyond the match belong in an IRA.
- The plan auto-enrolls employees. Check your default contribution rate. Defaults are often lower than what it takes to get the full match.
- Changing jobs? You can usually leave the money in the plan, move it to your new employer's plan, or roll it into an IRA. Don't cash out: you'd owe taxes and possibly a 10% penalty.
The raw numbers from the filing
| Employer contributions | $2,661,540 |
| Participant (employee) contributions | $6,418,701 |
| Other contributions (incl. rollovers in) | $827,500 |
| Administrative expenses paid from the plan | $184,900 |
| Investment advisory & management fees | $53,960 |
| Benefits paid out | $2,515,015 |
| Net assets, start / end of year | $29.3M / $40.9M |
| Active participants, start / end of year | 1,349 / 1,611 |
| Participants with account balances | 1,872 |
| Auto-enrollment (feature code 2S) | Yes |
| Auditor | Pension Assurance LLP |
Largest service providers (Schedule C)
| Fidelity Investments Institutional | $130,940 reported compensation |
| World Investment Advisors LLC | $53,960 reported compensation |
Source: DOL EFAST2 Form 5500 filing, acknowledgment ID 20250916110857NAL0001898113001, received 2025-09-16, EIN 27-5077031, plan #001, plan year 2024-01-01 to 2024-12-31. Verify at efast.dol.gov.