Fresh Direct Holdings, Inc. 401(k) Review & Grade
Fresh Direct Bargaining Unit 401k Plan
Bronx, NYManagement of Companies1,270 active participantsPlan year 2024✓ Auto-enroll
Estimate from the plan's Form 5500 filing · How we grade
$928Employer $ per active participant
$1,344Employee $ saved per active participant
1.23%Direct admin cost, % of plan assets
$12.4MNet plan assets, end of year
$5,902Average balance per account
Score breakdown
- Employer generosity8.2 / 5016th percentile for employer $ per participant
- Low cost1.0 / 254th percentile for low admin cost vs. same-size plans
- Employee saving0.9 / 156th percentile for employee $ per participant
- Plan features10 / 10Auto-enrollment, Default investment
Total score20 / 100 · Grade F
This plan vs. peers
Peers: Management of Companies plans with 500–2,499 active participants (172 plans).
| Measure | Percentile |
|---|---|
| Employer $ per participant | 16th |
| Lower admin cost | 4th |
| Employee saving | 6th |
| Peers that auto-enroll | 58% |
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Red flags from the filing
No red flags were reported on this filing's compliance questions.
What to do if you're in this plan
- Fresh Direct Holdings put in about $928 per active participant, below the typical peer ($2,492). Any match is still an instant return, so contribute enough to get all of it.
- The filing shows total dollars, not the match formula. Ask HR for the Summary Plan Description so you know the exact match and vesting schedule.
- Direct plan expenses (1.23% of assets) are well above similar-size plans (0.23%). Check your annual fee disclosure, choose low-cost index funds if you can, and think about whether savings beyond the match belong in an IRA.
- The plan auto-enrolls employees. Check your default contribution rate. Defaults are often lower than what it takes to get the full match.
- Changing jobs? You can usually leave the money in the plan, move it to your new employer's plan, or roll it into an IRA. Don't cash out: you'd owe taxes and possibly a 10% penalty.
The raw numbers from the filing
| Employer contributions | $1,178,371 |
| Participant (employee) contributions | $1,706,318 |
| Other contributions (incl. rollovers in) | – |
| Administrative expenses paid from the plan | $138,518 |
| Investment advisory & management fees | $17,958 |
| Benefits paid out | $1,508,584 |
| Net assets, start / end of year | $10.1M / $12.4M |
| Active participants, start / end of year | 1,339 / 1,200 |
| Participants with account balances | 2,101 |
| Auto-enrollment (feature code 2S) | Yes |
| Auditor | Bdo USA, P.C. |
Largest service providers (Schedule C)
| Transamerica Retirement Solutions | $120,393 reported compensation |
| Morgan Stanley | $17,958 reported compensation |
Source: DOL EFAST2 Form 5500 filing, acknowledgment ID 20260216083919NAL0004923809001, received 2026-02-16, EIN 11-3576952, plan #003, plan year 2024-01-01 to 2024-12-31. Verify at efast.dol.gov.